What is guest blogging? – The Benefits and Best Practices

Guest blogging is a method adopted by bloggers to increase traffic where bloggers write posts and have it published on a website or blog owned by someone else. It’s a wonderful way to get your name popular and connect with new readers. Here is a detailed discussion how guest blogging can affect your online reputation and what all you can do to get the most out of it.

Guest Blogging and Online Influence

When it comes to establishing your credibility online and expanding your network, Guest Blogging can play a major role as it helps you :

Connect with New People

The most amazing thing about guest blogging is that it lets you share your word with an already-established community, thereby letting you connect with new users. This can help you get more readers, followers and fans if you add substance to your discussions.

Build Relationships

Working as a guest blogger gives you the opportunity to be a part of a team and work with someone else. Undoubtedly, this lets you build relationships with them as you are adding value to their blog. As a result, you end up growinh your influence in the social media, thereby gaining more subscribers.

Generate Backlinks

The guest blog site hosts usually inform the audience about the person who created the post and provide a short bio with a link to your site at the end of the post, thereby creating backlinks to the site. Gradually, these backlinks raise your website’s or blog’s value to search engines, making your content get more rankings by Google, Bing, Yahoo and others.

Best Practices

In order to get the most out of your work, you must follow certain beneficial practices for guest blogging apart from simply writing new posts.

  • Write Fresh Content

Each guest blogging platform may differ when it comes to the guidelines, but one thing common to all of them is to submit completely fresh and original content to their site. You can use anti-plagiarism tools in order to make sure your content is authentic.

  • Avoid Sales Talk

It is strictly recommended not to advertise your business directly on these sites. However, you are free to opt for indirect promotion through your biography or by using relevant anchor text within the content if allowed. But, make sure you avoid including sales talk for increasing your blog rankings.

  • Practice SEO

A high quality content that has been optimised for search engines is appreciated by guest blogging sites. Make use of content description, title tags, keywords and anchor texts in your posts. This not only boosts their site ranking, but also aids in enhancing your link building marketing tactics.

  • Use No-follow Link

Directing the audience to sites that can offer the information that you wish to provide them is great, but too many links within you content are likely to be considered as spam. Thus, increase the credibility of your content by using the no follow link, at the same time preventing the search engines from counting it as spam.

  • Be an Expert

Make yourself an expert on the subject of your blog post. Usually, most search engines are not much concerned about the increased use of keywords in the content, instead they emphasise on quality content and determine the rankings after studying how original and unique it is.

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